Being able to schedule content within the social media platforms themselves is something that has only been available in recent years, and we love it! When working with multiple social media accounts, this feature saves time & puts our minds at ease when it comes to ensuring a post goes live at the opportune moment in time.
There are many benefits to scheduling content on social media, but it’s important to know exactly why it benefits yourself and your business.
Read all about content scheduling and why we think you should consider doing so below!
Improving Engagement & Visibility
Scheduling content can help you to post more regularly, and outside of your normal working hours. The ability to schedule content allows for more time and consistency for your content, plus regular posting keeps your brand visible to your audience.
Posting At The Best Times
Pre-scheduling content allows you to upload posts within the hours you may not be working – and sometimes the best times your audience is scrolling through their social media feed may fall within these hours.
In-app schedulers & external scheduling apps often show you the best times to post based on when your audience is active, and posting at these times can allow your posts to gain more reach.
Different time zones can also be found on some scheduling platforms, ensuring global audiences see your content at the right time.
Strategic Content Planning
Content is able to be scheduled sometimes months in advance, allowing you to get ahead when you have a busy day, week or month. It also helps prevent last-minute rushes, leading to higher quality content that resonates better with your chosen audience.
Invest In Scheduling, But Don’t Completely Rely On It
Content scheduling can be a positive thing, but should we be completely relying on it?
Content scheduling can take away a lot of your real time awareness, scheduled posts may go live at inappropriate times. For examples, a brand posting a light-hearted update during a national tragedy will most definitely come across as insensitive, potentially ruining their brand image.
Social media is ever-growing and extremely fast moving, pre-scheduling posts can also have the potential to miss out on viral trends or important discussions.
Very rarely, scheduling tools can malfunction, leading to duplicate posts, missing images or posts failing to go live..
The Importance Of Reviewing Scheduled Posts
If the above is making you feel slightly uneasy about scheduling posts, don’t worry! Keeping an eye on your scheduled post when they do go live and ensuring you keep up to date on posts you already have scheduled in will keep you at ease.
We recommend you take a look at posts inserted into your scheduling tool weekly to ensure you can keep up to date on any malfunctions, or new trends that have arose. Posts can also be deleted from your schedule within seconds just in case your post no longer aligns with your original intentions.
Scheduling Is Easy
Most social media platforms now have scheduling tools built into them, with Threads being the latest to add a scheduling tool to their app – and the feature is usually easy to navigate too from within a post or from a dashboard to help you build the post!
Have you been scheduling in your content already?
Which scheduling tools and platforms do you like and which do you find annoying?
Or are you thinking about doing it now you know a little more?
Let us know!