What Should You Focus On In 2025?

Now we’re settled into the new year and getting used to the new up and coming trends on social media, let’s see what kind of things we should be focussing on! From the rise of AI to digital wellbeing, we have exactly what you need to know to make sure 2025 is your year on social media.

Short Form Video Dominance

This type of content continues to drive engagement on social media since the days of Musical.ly, Vine and Dubsmash. Instagram, and especially TikTok, are continuing to push short form content out to consumers, and with the human attention span dropping considerably in the past 20 years, it’s the perfect go-to for entertainment value.

With different platforms being tailored for different types of videos, YouTube defines a shortform video to be 10 minutes or under, but if you’re an avid TikTok user, the perfect length for a short form video is anything between 15 – 30 seconds long.

The length of your videos can also be determined by your audience. If your audience is more likely to be between the ages of 16 – 24, much shorter videos are the way to go. Sticking to brief, punchy videos will engage that type of demographic. However, if your audience sits over the age of 35, a longer video might be a better choice, with this demographic preferring to engage in a longer video.

Authenticity & Transparency

The recently coined phrase ‘content fatigue’ is becoming very real in 2025 as there becomes more of a desire, across all platforms, for more diverse, authentic and original content. Perfectly filmed and edited content has been left to broadcasters and the rise of mobile-filmed content is what’s in for 2025, and has been for quite a few years now.

‘Day In The Life’, ‘Come With Me To…’ and vlog-style videos are becoming increasingly popular, especially across Instagram and TikTok, with the premise for these types of videos to even start appearing on LinkedIn in the near future. Consumers are developing a keen interest for seeing the faces behind the brands, and it’s working. Brands like Sisters & Seekers and Monzo are involving their employees within their content, adding a huge personable value to their content and their brand.

Personal Information

When you are creating video content, especially on a more personal platform, it’s so important to be mindful about where you are filming the videos and the geotags you are using. For a registered business, it is safer for an address to be known on social media, however if you’re aim is to keep your location private then thinking about the way you film is paramount.

Increasingly, people online are able to track someone’s location just by how the outside of their home looks, or even by a certain element of the street they live on. If you are creating content for an account where you are wanting to keep your location private, it’s important to film in places that can’t be easily guessed – like a room in your own home.

Prioritising Privacy

With the ever-growing premise of social media, it’s not unusual nowadays to be a victim of hackers. Without the correct privacy measures, it’s becoming increasingly easier for hackers to access accounts across all social media platforms. There are many ways to reduce the risk of being hacked, so let’s see what you can do to best avoid it.

Strong Passwords

Often an app will give you a guide to whether or not your password is strong enough for someone not to guess, however if this isn’t an option, it’s a good idea to use a combination of numbers, letters and symbols in a sequence that can’t be guessed easily. Avoid using your business name, employee names, or personal information within your passwords.

Two Factor Authentication

Many platforms now offer the option of two factor authentication, and we could not recommend it more. Two-factor authentication protects your account by requiring a code if there’s a login attempt from a device the app doesn’t recognize. This way, you have full control of who can have access to your account. If it is a device you don’t recognise, simply deny the access and they won’t be able to get in.

Digital Wellbeing

If, like us, you spend a lot of time on social media within your job role, then digital wellbeing is something you should he focussing on in 2025. We are all too quick open our phones and have a quick scroll on Instagram, Facebook or TikTok, that in reality ends up taking us away from reality for 2 hours.

Most devices, and apps within them, have introduced a ‘time limit’ option to keep us in line when we are scrolling too excessively on our phones. We do have the ability to set these time limits ourselves, and they can be a useful tool to help us spend less time on our devices. As social media carries on developing in 2025, it’s essential that we keep an eye on our digital wellbeing, putting all we can in place to ensure we live in the moment and not always in the world of social media.

AI Driven Content Creation

Whether you have a career in the media industry or not, I don’t think anyone is blind to the fact that AI is on the rise – and the burning question of – should we utilise it or not? There are many dangers that come with AI, the spread of misinformation, scams, or even identity theft. But used in the right way, AI can become an extremely useful tool. It can be used to give precise prompts on a certain topic, create templates, or assist with better wording when you feel you can’t quite articulate an email or even a text message.

As AI becomes more popular, it’s important to familiarise yourself on these platforms & see how even the biggest social media apps are using AI features. It really can be a useful tool if utilised in the correct way. But don’t rely on it entirely. It’s important that your unique style and personality comes into play with your social media marketing.

What will you be focussing on in 2025? Get in touch and let us know! We hope you have found this blog useful and can gather some key takeaways to elevate your social media strategy even further in 2025.