When? Wednesday 11th August, 9.30am - 4.30pm.

Where? Cedar Court Huddersfield Hotel, Ainley Top, Lindley Moor Rd, Elland, Huddersfield HD3 3RH

Cost? Free to attend for businesses registered to the Digital Knowledge Exchange.

To book your place call 0113 426 0535 or email knowledge@digitalenterprise.co.uk

Workshop Presenter

Janet Bebb, certified Facebook Blueprint Lead Trainer and Managing Director of Social Progress.

Janet set up Social Progress in 2011 after a career in banking and business support. Social Progress provide services in digital marketing, training, business advice, graphic design, video marketing, and photography. Janet works closely with Facebook & has been to their offices in Dublin & London a number of times.

Workshop Description:

Facebook and Instagram remain two of the most used social media platforms out there and so it makes sense to get your business in front of the right audience on these sites. You don't need to be an expert in Facebook advertising to get results. You just need to understand some core adverting principles and work out your strategy.

This workshop is designed to give you the right tools, tips and techniques and some simple steps to help you on your way. You'll be seeing results in no time.

Workshop Format:

9.30am Delegate Arrival

10am – 12.30pm Training session 1 Refreshment Break at 11am

12.30pm-1pm Lunch

1pm-3pm Training session 2 Refreshment Break at 3pm

3pm-4.30pm Training session 3

4.30pm Event Ends

Workshop Agenda:

Introduction to Facebook Advertising

Determining your advertising objectives

The Difference Between Boosting Posts and Ads Manager

Facebook Campaign Set Up

Creating Adverting Audiences, Placements, & Budgets

Pixel Codes & Website Targeting

Developing the Creative Look

What do 'good' ads look like - examples of first-class adverts

Reporting & results

Your business must be registered to the Digital Knowledge Exchange to attend this event. Registration to the programme is free of charge and open to eligible businesses based in West Yorkshire, York, Harrogate, Selby and Craven.

Sign-up Here!