Few platforms have had as much of an impact on the constantly changing social media landscape as Twitter. Twitter has changed the way we interact since it was founded in 2006 by breaking news, expressing ideas, and connecting people all over the world.
Exploring Twitter’s potential future and how it can influence our online relationships is quite fascinating!
However, earlier last month, Elon Musk shocked the world (yet again) with a rebrand of the social media platform. The iconic (and much loved) blue bird was no more. Twitter is now X.
BUT WHAT IS “X”?
One thing’s for sure – Musk has a much greater vision for X that goes beyond than just rebranding Twitter. Just before he acquired Twitter for $44 billion, he dropped a hint at this on (what was then known as) Twitter.
“Buying Twitter is an accelerant to creating X, the everything app.”
WHAT DOES AN EVERYTHING APP DO?
Well, your answer’s right there – it would likely do EVERYTHING!
The social media realm is abuzz with speculation that Musk would want X to be the West’s WeChat. You’re probably wondering, what’s that?!
WeChat is a Chinese instant messaging, social media, and mobile payment app developed by Tencent. What’s amazing is that the app doesn’t do just that – It’s also used for video gaming and location sharing. We wouldn’t be wrong for calling it the “SuperApp”! (Elon Musk, if you’re reading this, dibs on the title.)
In China, users basically live on WeChat because, as it’s considered to be so usable for daily life. However, we’re not sure whether the idea of a “SuperApp” that does everything for you is exactly appealing. We quite like having different colourful toggles on our mobile screens!
CAN X NEGATIVELY AFFECT MY BUSINESS?
At this point, it’s safe to say that your business will not be heavily impacted by the rebranding. Except for the tedious task of changing the logo across all your assets, it should be a joyride!
HOW CAN MY BUSINESS BENEFIT FROM X?
There are some bits to consider of how the rapidly evolving “X-verse” (Public Service Announcement: WE CALL DIBS!) can propel your business toward higher engagement with your audience:
- Thanks to advanced algorithms, the future of Twitter (old habits die hard) is likely to witness a deeper level of personalisation. These algorithms will consider not only the accounts a user follows but also their engagement patterns, interests, and even real-time events. This will enable insights and analytics to skyrocket; and you’ll be able to create more relevant and engaging content, fostering deeper connections and meaningful conversations.
- With the rise of audio-based social platforms, X might embrace audio content as well. Spaces, Twitter’s (ahh!) answer to audio chat rooms, could become more integrated into the platform, allowing users to host and join discussions using their voices. Additionally, the inclusion of more visual elements, such as short videos, and live sessions, could enhance storytelling and provide a richer experience for your audience.
Can you think of any other ways in which X might continue to grow and expand? We’d be happy to learn what you think. Let us know in the comments!