It’s a question that is asked continuously when businesses are becoming more present on social media. “Should we be on TikTok?” With 1 billion monthly active users globally, TikTok seems like place to be, but will it benefit your business? Read along to find out!
Should Your Business Be On TikTok?
Everyone uses TikTok now, it’s actually proven that Gen Z would prefer to use TikTok as their primary search engine over Google – but is it appropriate for your business to use TikTok when your brand ideology doesn’t align with the youth-orientated platform?
Viral TikTok dances might not be your thing, but TikTok can be used for much more than just a dance. TikTok is so versatile nowadays that you can make content that performs well, whilst still conforming to your brand’s ideologies. The platform is brimming with creative marketing opportunities, it’s a place for cost-effective advertising and allows you to humanise your brand.
If you’d have asked us a few years back if you should be on TikTok, the answer may have been different – but being on TikTok now only seems right to increase your business’ reach to its full potential, right?
Situations Where It’s Vital That Businesses Are Using TikTok
If you’re not setting up an account on TikTok after reading this section, then what are you doing?! If your business aligns with any of the points below, buttons need to be pressed immediately!
Targeting Younger Audiences
If your ideal consumer is Gen Z or millennials, TikTok is the place to be! These types of users are the most likely to be consuming content on TikTok.
Emphasis On Brand Awareness
If you’re looking to raise awareness about your brand, TikTok excels at creating buzz and broadening visibility – even for newer brands.
Your Business Focus Is On Visual Or Entertaining Products
Businesses in fashion, beauty, food, or entertainment thrive on TikTok due to their visual nature. TikTok users love aesthetic content that they can come away from having enjoyed or gained value from.
Willingness To Experiment
Brands that are open to being playful and experimental with their content often perform well on TikTok. Consumers love when a brands content is always fresh, new and entertaining.
Employee Generated Content
Consumers switch on when a brand utilises their employees to make engaging content. Involving employees within your content allows TikTok users to familiarise themselves with your brand and keeps your content authentic.
Situations Where Businesses Might Avoid TikTok
Your business might not align with any of the points in the section above, so if you’re still unsure, let’s look at some reasons why your business might not need to utilise the clock app.
Highly Professional Or Formal Brands
If you’re in a legal, medical, or financial sector you may struggle to create content that fits TikTok’s tone. It’s still possible to be on TikTok whilst remaining professional, but if you feel your brand doesn’t align with what TikTok is about, it isn’t a must to be present on there – Facebook, Instagram or LinkedIn may work better for your business.
Lack Of Resources
If your business lacks the capacity to create quality and consistent content for TikTok, you may not gain the results you are looking for. Delegating a member of the team already employed in your company to take on the task of consistently posting on TikTok will prove difficult, with a lack of time and effort being able to be put into content alongside another role.
Older Target Demographics
If your business targets a demographic that is over 40, it’s more likely that your content may find more success on platforms like Facebook or LinkedIn.
Will you be joining TikTok?
We hope this has helped you in making the decision whether or not to move your brand over to TikTok, but ultimately just remember to always stay authentic! Consumers on all platforms love a brand that stays true to themselves and loyal to their audience.