Creating Your Pixel
Creating a pixel code allows you to collect data of the people who visit your website and use that to target adverts directly to them and others like them.
- Open up your Business Manager settings and go to ‘Pixels’.
2. Press the blue ‘Add’ button at the top of the page.
3. A pop-up box should open. Enter the name your pixel and then press continue.
4. Next press “Set up Pixel now”.
5. Next select the option best for your situation.
Manually Add – Facebook will give you a bit of HTML code for you to copy and add directly to the <head> of your website. NOTE: if you are not familiar with websites and HTML then this may not be the best choice for you.
Integration – Press ‘integration’ method and chose which you would like to integrate it with, then all you have to do is log into that account and it should do it automatically add the Pixel to your site.
Email To A Developer – This will send the code for your pixel code to your specified web developer for them to add to the <head> of your website.
6. Once the pixel code is added to your website, go back to your Business Manager settings, then to ‘Pixels’, find your pixel and next to the name there should be a green dot.
Verifying Your Domain
- Open up your Business Manager settings and go to ‘Domains’
2. Press the blue ‘Add’ button at the top of the page.
3. A pop-up box should open. Enter the URL of your website and then press continue.
4. Next you should see this page appear in your ‘Domains’ section in your Business Manager settings.
5. Copy the Meta Tag in the first section (the bit in bold) and either send this to your web developer to add to the <head> of your website or you can do this yourself.
6. Once this has been added to your website press the “Verify” button then you’re done!
Setting Up A Pixel Event
- Open up your Business Manager settings and press the 3 lines at the top of the page.
2. Press ‘Event’s Manager’.
3. Underneath the graph there is a ‘Aggregated Event Measurement’ tab, press it.
4. Next press the ‘Configure Web Events’ button.[
5. Find your domain, click on it the press the ‘Manage Events’ button.
6. In the top left corner, press the ‘Add Event’ button
7. In the first column, select your pixel.
8. In the second column, select the event you would like to track (note: you can have up to 8 events active).
9. Once you’ve added all the events you would like to track, press the ‘Submit’ button in the bottom left corner.