Whilst Janet was on her (well deserved) jolly holiday earlier in June, Esther held the fort at Social Progress HQ. Not only was she managing he client’s social media accounts, responding to enquiries, checking funding applications for clients, eating cake and managing the Social Progress social media too, but she was managing Janet’s emails – hundreds of them!! A pretty full-on week to say the least.
So, where does Wakefield Business Conference come in? Well, on Wednesday 16th June (smack-bang in the middle of Janet’s week away) the MY Conference Wakefield event was held at Unity Works, Wakefield. We were asked to manage the @MYBizConfs twitter account from the Monday through until the event finished on the Wednesday afternoon to take a bit of the pressure from the organisers. Esther managed and interacted with followers (including exhibitors and delegates) leading up to and throughout the event itself.
Not only that, but Esther managed a Social Progress stand at the event at the same time as running a Live Twitter Wall in the Main Hall on behalf of the Conference. So overall, it was a pretty busy day and a half for Esther (including the set-up on the Tuesday afternoon)! Our Stand was number 40 in the Main Hall so Esther wasn’t ever far from the Twitter Wall in order to make sure it ran smoothly. In fact, she was so busy she hardly left the Main Hall all day!
We’re guessing you may be thinking “what on earth is a Twitter Wall?” Well, it’s a display of tweets which use a specified hashtag projected onto a screen or linked to a TV/monitor for people to see. It’s a great way to encourage interaction on social media and helps to create more of a digital buzz about the event. Although the screen and projector we were provided with wasn’t very clear to see the projection (due to the lights being on and the event being during the day time) there were people watching out for their tweets and actively interacting with it.
Esther used the @MYBizConfs twitter account to document the day and help promote the exhibitors by taking photos of them with their stands and tweeting about them on behalf of the Conference. There was even someone who wasn’t able to make the event who tweeted “Sadly not at #MYCW16 but maybe I can make it virtually via the live twitter wall” – Ali Crompton (public tweet).
We received some really positive feedback from the Mid Yorkshire Chamber of Commerce Team who organised the Wakefield Business Conference:
“It was fantastic to have Esther from Social Progress manage our twitter account, twitter wall and event hashtag #MYCW16 on the day of our conference. Esther did a fantastic job of ensuring twitter presence throughout the whole day, as well as engaging exhibitors and attendees to interact with our twitter wall and hashtag. With limited resource, having Esther manage this element of the conference for the Chamber freed up my time and allowed me to concentrate on other elements of the conference. Before and during our conference, Esther provided me with great reassurance that everything was in hand and would ask questions and make suggestions to ensure everything went smoothly.” – Rebecca Walker, Marketing Manager, Mid Yorkshire Chamber of Commerce.
We’re already looking forward to Techtrade Yorkshire in September where we’ll be exhibiting, managing the event Twitter Account for the day and managing the Twitter Wall. Watch this space… There’s something exciting brewing behind the scenes at Social Progress HQ!
P.s. A special thank you goes to Rebecca of Leppard Coaching and Development Ltd (pictured in the top image) for coming along to help Esther manage the Social Progress Stand whilst she had her lunch and a brew – she couldn’t have done it without you!