Threads By Instagram: What’s All the Hype About?

Jul 25, 2023

The app that reached 100 million users in just days!

On 5thJuly 2023, Instagram introduced the world to their latest creation, Threads. Described as “A New Way to Share with Text”, the app offers a fresh space for real-time updates and engaging public conversations.

Meta continued to highlight that the real purpose of Threads is “to take what Instagram does best and expand that to text”, allowing users to respond to, repost, and quote other people’s posts. Does that ring a bell? Yes, there has been speculation that Threads is quite similar to Twitter.

To break it down, users will be given a real chance to foster positive conversations across their social network and audience. In an age where there is an overload of information across various platforms, would Threads make a genuine impact in driving narratives forward or would it just add to the clutter?

Nonetheless, the app reached 100 million users in the very first days following its launch, surpassing the trending ChatGPT!

Instagram takes a new approach toward connectivity

It’s 2023 and tech companies have grown keen towards the idea that overuse of social media can disrupt mental and physical health. So, when launching the app, Instagram highlighted that users can control the amount of time they spent using Threads and choose who they wish to interact with. Another feature that caught our eye: Everyone who is under 16 (or under 18 in certain countries) will be automatically defaulted into a private profile when they set up Threads.

This speaks volumes to us as it allows users to tune out the noise and focus on creating safe yet memorable connections within the global community!


How can brands use Threads?

Here at Social Progress, the team had a chat about Instagram’s latest launch, and we all agreed:

The quicker you recognise Threads’ potential as a powerful marketing tool, the better for your business!

Threads main focus is on weaving close-knit communities, which paves the way for brands to engage with their audience in a meaningful way. Threads can be used get discussions rolling about your products/services. Take this chance to show your brand’s personality and curate humorous content. We believe that this approach creates a sense of belonging and enhances brand loyalty, resulting in advocacy and customer satisfaction.

Consider how Celebrations’ “#BringBackBounty” Christmas campaign generated tonnes of online conversation, giving customers the chance to engage in friendly banter and ultimately, advocate for the “lonely” Bounty’s return.

Curious about all things social media, Team SoPro is now on Threads. You can give us a quick follow via the link below:

If you are looking to begin your journey on Threads but, don’t know how to go about it – worry not! Social Progress is at your service. Our social media savvy team members are always brewing ideas that can help businesses leave their mark. Feel free to get in touch with us and we would be down to give you a Threads tutorial. If you are looking to reduce your workload, we would even be happy to handle your social media for you!

Now, put on your thinking caps and explore how Threads could help your business grow!