Social Progress provides the perfect online package for Grandma Wild’s

Jul 29, 2022

The Social Progress Team with Grandma Wild's biscuits and cakes in their office in Honley, Huddersfield

A ‘Crunch’ Above the Rest


A Honley social media company has provided the perfect package for one of the nation’s favourite biscuits.

Honley’s Social Progress and Keighley’s Grandma Wild’s made it a wrap when it came to presenting tasty treats online.

When the social media experts came up with a winning pitch, the biscuiteers knew just how to pick their favourite.

Social Media Account Manager, Abbie Keogh, said: “Grandma Wild’s is a great brand to add to our portfolio.

“Their values are well aligned with ours in that they are genuine and true to themselves. We are delighted they have put their trust in us to help promote their well-established brand.

“We all love biscuits and what better way for us to work than to share our love of biscuits online.”


An International Love for Yorkshire Biscuits


That love of local, Yorkshire biscuits is appreciated far and wide.

Since launching Grandma Wild’s social media accounts, Social Progress has seen followers from as far afield as Spain and Japan liking and sharing their posts.

The fourth generation of biscuiteers has proved it can move with the times. When the company recently redeveloped and relaunched their website, they sought the support and advice of social media experts to help set up and manage their social media accounts.

The forward-thinking team at Social Progress jumped at the chance of creating a personalised social media package for the popular brand.

Since then, Social Progress has set-up their Facebook, Twitter and LinkedIn business pages and accounts, as well as managing to re-ignite a dormant Instagram account that had not been utilised in recent years.


We Do What it Says on the Tin


Abbie said: “Traditionally, Grandma Wild’s had predominately focused on the wholesale market, but as a company they were looking to target the domestic retail industry.

“We listened carefully to what they asked for and identified their target audience.

“We are providing relevant, timely and topical posts that their customers love to engage with.

“We love tapping into trends, such as National Biscuit Day and International Tea Day. Who doesn’t love a cup of tea with their biscuit?

“Like Grandma Wild’s packaging, we do what it says on the tin. We don’t give any false promises. We listen to what our clients are telling us and identify what they need from their social media support. We then use our expertise in this field to help them achieve their goals.”


Online Packages Direct to Your Door


As more and more people shop from home, Social Progress will support the company as it looks to set up online shopping through social media. The aim is to make the company’s popular biscuits and loaf cakes accessible from the comfort of people’s homes, offices and more.

Abbie said: “It will mean people can treat loved ones to Grandma Wild’s gifts direct to their door.

“As a team, we are really excited about the new opportunities that this will give the company as it will allow them to engage directly with their customers.”

Social Progress was the brainchild of social media expert and company founder Janet Bebb. The company creates opportunities through social media to help businesses to stand out from the crowd. From social media training and workshops to content management and strategy, the team specialise in all things social media.

That includes setting up and reviewing social media management, social advertising, social media training, coaching and consultancy. The team has a particular passion for LinkedIn, Facebook, Instagram, Twitter, Google My Business, YouTube and Pinterest.


Humble Beginnings


Grandma Wild’s biscuits are famous for their crispy crunch and delicious taste.

The company was established by Annie Wild in 1899 in the Victorian seaside resort of Morecombe, Lancashire.

It was Annie’s eldest son, John Wild, who moved the company to Haworth in West Yorkshire, in the 1920s, before a move to its current Steeton site in Keighley at the beginning of the Millennium.

From humble beginnings, the business may have grown in size, but it has kept Annie’s traditional family values.

Ann of Grandma Wild’s said: “Traditionally, we have been very much wholesale focused, but as we looked to target the domestic retail market, we knew we needed social media expertise to help us to achieve this.

“The name Social Progress kept coming up time and time again. It was only natural for us to gravitate towards them.

“Since the start of our contract with Social Progress, we have seen a significant increase in online engagement and hits to our website.

“In turn, this has brought a steady increase in requests for Grandma Wild’s goods and gifts delivered direct to people’s doors.”