Online Social Networking – Attraction or Distraction?

Nov 30, 2011

Well I delivered my first external presentation on the value, benefits, hints, tips and myths surrounding LinkedIn to a group of individual who in the main had less than 50 first connections. To say they were blown away by what this online tool can do for them and thier business is an understatement. Part of the presentation covered the CHALLENGE of finding TIME to use LinkedIn when life is already stacked up to the max with daily work ‘stuff’!

To start with I explained you need to be focused on what you want to achieve from using LinkedIn or any of the social networks – facebook, twitter etc. The trick is to learn how to remove SIDEWAYS ENERGY aka Distractions.

So what are the distractions and more importantly attractions?

Distractions for the purpose of business related online social networking are using a social network to engage with friends and family, playing games, sharing posts eg. music, pictures. Connecting with groups and individuals relating to sports and hobbies or other unrelated none work activity.

And the attractions? Well, there’s the opportunity to market make, find new contacts, grow your market share, retain your existing customer base and build your visibility and professional identity.

In short the use of online social media is GOOD for BUSINESS. It helps to grow sales and revenue and the fact that they’re FREE is the icing on the cake!