Wow! we cannot BELIEVE how quickly this year is flying by! June has been a jam-packed month here at Social Progress, and the world of social media has been busy making little tweaks and updates too! Here are some of the changes we’ve spotted throughout the month…
NEW SHARING OPTION ON LINKEDIN
If you’re an avid LinkedIn user, you may have spotted a new way to share other users’/pages’ posts onto your own profile or company page.
Now, when you click the ‘share’ button at the bottom of a post, you will see two options: one to ‘Share the post with your thoughts’ and another option, to ‘Repost’.
Clicking, ‘Share the post with your thoughts’ works the way that ‘share’ button always did, bringing up a window in which you can add your own caption before sharing the post onto your feed. The new ‘Repost’ option, automatically shares the post onto your feed without adding a caption, very much like the ‘Retweet’ feature on Twitter.
This update could potentially cause an increase in the number of posts shared and the overall reach of your content, due to the sharing process becoming just that bit simpler and quicker. We’ll just have to see!
FACEBOOK MOVES TOWARDS VIDEO CONTENT
Over the last few months and years, we’ve seen a huge increase in the amount of video content generated and consumed on social media. This is only becoming more and more prominent as TikTok continues to grab the attention of the younger audience.
We’ve recently seen more video-favouring changes to Instagram, such as an updated algorithm and move to a full-screen feed, and now it looks like Facebook is joining the movement too.
Facebook has plans to change their main feed into a ‘discovery engine’ for videos. Not only will this mean seeing more videos on your home feed, you will also see more and more content from people and pages that you are not connected to or following.
We’ve seen similar changes like this to Instagram, and we’re not going to lie, it does our heads in seeing loads of content we’re not interested in from pages we haven’t decided to follow! So, we don’t have the most confidence in Facebook’s latest plan or how it will go down with it’s users!
LINKEDIN INTRODUCES A NEW REACTION
Sometimes, a ‘like’ just isn’t enough to show your support or how you feel about a post, which is why ‘reactions’ have gone down so well on both Facebook and LinkedIn.
Rather than giving a post a simple thumbs-up, you can simply press and hold on the like button to bring up a range of icons you can choose to react to the post instead.
This month, we noticed that LinkedIn had a new addition to its options, a new ‘Funny’ reaction. A great way to show just how much you enjoyed some humorous content. But… why is it blue?
INSTAGRAM LIMITS SENSITIVE CONTENT
Instagram is extending it’s sensitivity restrictions, which will enable users to filter out more, or less, sensitive content depending on what they do and don’t want to see.
This is a good move from a safety point of view, and users under the age of 18 will not be able to turn off/reduce restrictions. However, this could mean that content from some accounts now reach fewer people.
Sensitive content is defined by Instagram as “posts that don’t necessarily break our rules, but could potentially be upsetting to some people.” This can include violent content, adult content, content that may promote cosmetic procedures, and content that may be attempting to sell products/services based on health-related claims.
LINKEDIN TO LAUNCH BUSINESS MANAGER
LinkedIn is set to introduce LinkedIn Business Manager, a place to manage company pages and advertising campaigns all in one place.
LinkedIn Business Manager is said to be rolling out to LinkedIn users over the coming weeks, and will include new features such as the ability to share campaign audiences across multiple accounts.
We’re yet to see how this will change the way business admins use LinkedIn to manage their company pages, we’re just hoping it’s more user-friendly than Facebook Business Manager!
CORRECT YOUTUBE VIDEOS AFTER POSTING
Have you ever wanted to make changes to a YouTube video that’s already live? Once, this would have meant having to delete and repost the video, losing any views and comments it generated.
Now, YouTube has announced a new feature that allows users to add corrections to videos once they are already live.
Though this doesn’t mean you can physically edit the video content, you will now be able to add annotations at certain time-stamps to correct anything that may be wrong or out of date within the video.
THAT’S ALL FOR THIS MONTH!
We hope you enjoyed this month’s round-up and we can’t wait to see what July has in store! Be sure to keep an eye out for next month’s update to see what’s changed!
Don’t forget, you can also get our monthly updates straight through to your inbox when you subscribe to our newsletter here.
Is there something we’ve missed? We’d love to hear any other changes you’ve spotted in the last month, so be sure to share them with us on social media.