Digital marketing is an ever-evolving landscape, and staying updated with the latest trends and strategies is crucial for success. Attending a Google Digital Garage workshop offers invaluable insights and tools for navigating some of the most used Google applications for small businesses.
Below are five key takeaways for any small business to consider:-
- Digital Marketing Strategy
The workshop provided a comprehensive overview of digital marketing essentials, covering topics like SEO, content marketing, social media, and online advertising to name a few. Starting with the basics of developing a digital marketing strategy – who, what, why, where etc. This knowledge should help any business grasp the core concepts and purposes for a successful digital marketing campaign.
- Practical Application of Google Tools
We then explored a number of Google tools and platforms, such as Google Analytics, Google Ads, and Google My Business. Learning how to effectively utilize these tools helps small and medium businesses (SMBs) with the practical skills needed to analyse data, run campaigns, and enhance online visibility for businesses.
- Insights into Consumer Behaviour
Next up we looked at what consumers are searching for online, which is crucial in crafting targeted marketing campaigns. We covered how to use Google Trends, Google Search Console, and consumer insights to get the best possible results from your online presence. This knowledge enables businesses to tailor their strategies to better engage and connect with their target audience.
- Customer Journey
Crafting a well-defined journey for potential customers is pivotal for any business’s online success. Often, we forget that we may know where to look for our products and services, our contact details etc but people visiting our website may not know exact where to go to find what they’re looking for. Google Digital Garage workshops emphasize the importance of a clear path from finding your business online (website or social media channels) to contacting you or buying your services and products.
- Continuous Learning and Skill Development
Digital marketing is constantly evolving, and staying updated with the latest trends and techniques is essential. One of the most significant takeaways from these workshops is the encouragement for continuous learning. As Social Progress are digital marketing specialists and Janet is a Digital Marketing Trainer, we like to ensure that we are up to date with latest developments. Google Digital Garage fosters a mindset of ongoing skill development, encouraging attendees to explore further resources and continue honing their expertise.
And now to Janet’s hints and tips. As we’ve already mentioned we are familiar with the suite of Google products but sometimes we all need a reminder on some of the tools we have to hand. Plus things do change and the best of us can miss these updates. So, it was great to revisit some of these online resources that help any business become better online.
At the end of Kristian’s official presentation, he invited Janet to the front of the room for the Q&A part of the workshop. Kristian and Janet are both Business Advisers on the Enterprise Nation website and have worked together on the Meta She Means Business Programme in the past.
So, what did Janet revisit, review and reuse?
- Google Analytics – Although this may seem overwhelming and too much information at first. It’s easy to focus on a few things like which page people land on when visiting your website (your landing pages) and where else do they go on the website. How many new and returning visitors are you getting and how long do they stay on a page for.
- Search Engine Optimisation (SEO) – Getting the right content that people are searching for on your website is key to it being found organically (without spending money on advertising). There’s a great book called ‘They Ask You Answer’ which helps you to develop content which is search engine friendly for your website. As an example we have a blog post on our website called ‘Facebook Pages Can Now Set Up & Engage With Facebook Groups’ . We know from our Google Analytics that this is searched for quite often and by having the steps on our website it’s helping to drive traffic to the website and then visitors look at other parts of our website such as our products and services.
- Google Alerts – A tool which we feel is massively underutilised is Google Alerts. Free to use you can set up multiple alerts to get the latest news, blogs and online content for anything. For example we have one set up for the search term ‘Social Progress’ which enables us to see new content each week where we have been mentioned.
- Google Trends – We have this as a quick access link to make sure we’re keeping up to date with what’s happening daily. This helps us in working out what topics are popular and where we can create either website or social media content to link in with trending topics.
- Google Ads – If you want your business to be seen in searches then paying to be at the top of a search could be an option but be warned it’s not simple. You are in a bidding ‘war’ with others businesses looking to be in front of the same target audiences as your business. Defining your key target audience is a must to make sure you’re spending wisely.
Attending a Google Digital Garage workshop offers an invaluable opportunity to gain fundamental knowledge, practical skills, and strategic insights into digital marketing. The key takeaways not only give individuals the confidence to navigate this dynamic landscape but also inspire a commitment to continuous learning and growth in the ever-evolving world of online marketing.
For more details and learning check out Google’s online training – https://grow.google/intl/uk/