The festive season is upon us and many of us are transforming our accounts into Santa’s Grotto, so let’s see how you can do it too!

Whether you’re looking to promote products or generally spread Christmas cheer, social media is the place to be. With such a variety of content already out there, you don’t have to be afraid to be different. You’re free to go wild and make your own platforms an exciting place to be this festive period.

Let’s get stuck in!

Staying On Brand

First things first, you need to ensure you stay on brand! Don’t delve too deep into Candy Cane Land and forget your brand’s identity. Brand guidelines are important to follow to ensure consumers still attach familiarity to your brand. People still need to be able to recognise your brand as they are scrolling by.

Why not prepare some Christmas assets that follow your brand guidelines? You can reuse these year upon year, or change it up if you fancy!

Understand Your Audience

It’s easy to get too playful when it comes to festive content, which is completely fine if you are running the social media accounts for a soft play centre – but imagine you are a Solicitors firm. Linking in to the previous section, it’s important to stay on brand and ensure you are making content that caters for your specific audience. If your usual content presents a simple colour palette, as well as a more serious tone of voice, stick to that when posting your festive content.

Canva offers multiple plain and simple graphics – like Christmas Tree’s and Candy Canes – that you can tailor to the colours of your own brand and add to your social media images to make them more festive.

Create A Festive Campaign

Campaigns are a great way to make sure you have regular content going out throughout December. Your campaign could even involve a Christmas themed post on every day of December to keep you covered throughout the whole festive period.

So, what type of content works well?

• Collaborative

Collaborative content always works well, especially if you work with clients! You could all sing parts of a Christmas song & mash it together, or even get them involved in a festive challenge with a prize in store for the winner!

• Christmas Countdown

Keep consumers engaged and countdown to Christmas with interactive posts! Why not hold a poll every day running up to Christmas, almost like a daily quiz – or even hold a Christmas advent. These posts will keep consumers engaged and will likely keep interactions at an all-time high!

• Competitions, Giveaways, And Special Offers

Are you a brand selling a product or a service? Why not hold a competition or a giveaway? This is an exciting premise for consumers, especially if they are loyal to your brand.

Special Christmas Gift offers also work well too for anyone who may be purchasing a product or service from you this festive period.

• Share The Love

The festive season is all about sharing the love, so why not implement this into your seasonal content plan? Showcase your community work, tell us about the charities you are working at this Christmas, or just share the joy of Christmas!

And Finally, Stay Authentic!

There is nothing more valuable to your brand than staying authentic. Preach what your brand believes in, give support back to those who are supporting you and – most importantly – be yourself!

Most of all, don’t forget to enjoy yourself this festive season!