Abbie’s time at Social Progress

Sep 15, 2022


After almost 12 months in my role at Social Progress, I am leaving my post to embark on a new adventure in Manchester. My partner and I recently made the decision to relocate from white to red to be closer to his place of work, which meant I too had to move onto pastures new to avoid the long commute.

I’ve learnt so much at Social Progress and my work life has changed a lot since starting my role here back in October 2021, moving from being the Marketing Manager at a restaurant, to managing the accounts of several businesses, and learning to drive along the way! Here’s a round-up of just a few things I’ve learnt as an agency Social Media Account Manager;


Know their audience

Getting to know your client’s audience is key to creating social media content that they’ll find engaging, which is ultimately your main goal as a Social Media Manager. Having regular meetings with your client will ensure you’re well informed about their customers’ interests and what they’re looking for in their products/services. Remember, they know their customer better than anyone! It’s also critical to use the correct tone of voice to create a loyal community of followers, so this should be carefully considered with your client.


Be ahead of the game

Social media is ever changing, with new updates and features being introduced every week! Therefore, it’s crucial to keep up with these changes in order to ensure your client is getting the most out of their social media activity.

In addition to this, new social media trends are cropping up everywhere. Some are wacky and weird, but many provide fantastic, creative ways for businesses to promote themselves. Not all will be appropriate for every business to replicate, but it’s important to be aware of current and upcoming trends to ensure your client’s content is deemed relevant and reaches a wider audience through interaction and shares.


Canva is king

Coming from a graphic design background, the Adobe software has been ingrained into me throughout my 4 years at university. Despite the immense capabilities of the Adobe suite, I’ve found as a social media manager, it’s important to have the ability to create content quickly so clients get the most out of their time with us. For this reason, I absolutely LOVE Canva for creating social media graphics and videos efficiently. Canva is also capable of far more than meets the eye. Through spending so much time using the software, I’ve learnt how to use their array of features to create some really quirky video animations, all in one place!


Juggling isn’t easy

Throughout my time at Social Progress, I’ve had a wide client base managing up to 14 at one time from a variety of industries, from bakeries to engineers. Wearing so many hats and juggling so many accounts isn’t an easy ride. To keep switching hats to a minimum, I’ve found rather than taking each day as it comes, it’s really beneficial to plan ahead and spend a chunk of time on a client, draft their posts in bulk and schedule them in advance. This way, the ideas flow much more freely when you’re full immersed in their world, rather than hopping around to every client in one day.


Think outside the box

With many businesses now taking to social media to promote their products and services, standing out from the crowd is becoming more and more difficult. I like to delve into the details of my client’s business to create unique content that shows off their USPs and the fantastic individuals behind the business. This provides the potential customer with the information they need to make a more informed choice, now they feel more familiar with the business.


… and I could go on and on!

Thank you so much Team SoPro and my lovely clients for making my time at Social Progress so enjoyable and memorable. I will be sad to go and to leave my perfectly positioned desk by the window, but I’ve got some great memories and, as you’ve read, experience to take away with me. Thank you all x